When you are passionate about good food, you might decide to open up your own restaurant. After a while, you might notice that there is market for the food you serve, in a different city, or town. You might choose set up shop there, or get into the business of establishing a food franchise in Singapore. This will mean you will give someone else the right to use your brand name, as well as to sell the same dishes as you.
In order for this to succeed, you need to make sure that the employees are well trained. This is the managers, the cooks, and your waiters and waitresses. This will ensure that the quality of food and service does not go down, and end up damaging your reputation. Start by training them at the parent restaurant, to evaluate them. Once you think they are good enough, you can deploy them to the various outlets.
If both establishments are located near each other, you may choose to use the same suppliers to provide food stuffs to both places. This way, as the owner, you will be able to inspect and trust the supplies used to cook at both places. In case they are in a different area, you can evaluate the suppliers in the new location, and give a specific list of the people they can use.
To hype your clientele for the new location, begin marketing, even before the new place opens its doors. This publicity will be good in order to guarantee a steady flow of customers in the new area. You can offer initial incentives like discounts on the house special, or offers of a free snack or drink, after eating a specific meal.
Although a franchise should sell the same products as you, you can let each restaurant come up with its own signature dish. This can be a variation of something on the menu, or something completely new. This will allow them to stay loyal to the parent company, while still being unique.
As a business owner, you have to protect your investment. Make sure you run thorough checks on the people you plan to partner with. Any terms and conditions you have should be put in writing, and looked over by a lawyer. This way, in case the new investors plan to con you, or get out of the agreement early, you do not lose any revenue. Although you might need to compromise on some matters, this does not mean having to change your work ethic, or principles.